Larissa Paseta is a graphic designer currently based in Toronto. She has worked with a variety of organizations including agencies, non-profits, and educational establishments both nationally and internationally.
Larissa's work reflects her diverse upbringing, attention to detail, and willingness to experiment. Her experience spans across the world, most recently working with Deloitte Digital's production team.
Say hi! pasetal@gmail.com
Links
RésuméThoughts
Medium
Education
Loyola University Chicago
Chicago, IL 2016 – 2020
B.A. Visual Communications
B.A. Global & International Studies
Minor: Marketing
Loyola's Vietnam Center
Ho Chi Minh City, Vietnam 2019
Involvement
AIGA Chicago Chapter
September 2018 – Present
Mellon Award
August 2020
Awarded 2nd place of all senior captone projects that were exhibited at Loyola's Fine Arts exhibition, Exeunt, as voted by faculty and students.
Margaret Degenais Award
May 2020
Awarded for artistic talent and cooperative spirit from Loyola University's Fine Arts program.
AIGA Mentorship Program
September – November 2018
As a mentee, I collaborated with a team of Chicago designers to conceptualize and design a print project.
Epsilon Agency Creative Camp
April 2018
As an invited participant, I along with a team of other designers and advertising creatives prepared a product pitch for Epsilon's executives. The camp covered advertising and social media, and was catered to current students in the Chicagoland area.
Experience
Deloitte Digital
Experience Designer
Jan 2022 – Present
Designing mid-fi wireframes of Cortex AI's marketplace portal landing page through check-out.
Leading proto-persona and usability testing workshops to validate user experiences on the D.D.'s Experience team.
Deloitte Digital
Production Designer
Sep 2021 – Dec 2021
Redesigned a direct mail and email campaign for CSAA.
Created social posts for Policyholder, a division of CSAA.
Plan B Advertising
Freelance Designer
Jan 2021 – Aug 2021
Designed digital design deliverables for the client Atturo tires.
Collaborated on a website redesign project for The Mather's Life Center.
3.1 Phillip Lim
Graphic Design Intern
August 2020 – Jan 2021
Assisted with photoshoot production and retouching of images.
Researched inspiration imagery to develop digital assets for social media.
The Phoenix Newspaper
Design Editor
August 2019 – May 2020
Designed the layout of cover and internal spreads.
Coordinated with section editors to create graphics and animations to support stories.
Redesigned newsstand signs to boost campus readership.
Doodle Brands
Designer
January 2019 – January 2020
Played fundamental role in creating Doodle’s visual identity and newsletter.
Retouched images and designed pitch decks.
Worked directly with CEOs.
Participated in design projects for clients including Pizza Hut, Sunrice, and Sonatus.
Led design projects for client, O-We.
LUC Graduate Marketing
Design Intern
September 2017 – December 2018
Managed time-sensitive designing and printing of flyers, brochures, and posters.
Copywrote and proofread brochures directed to prospective students.
Communicated directly with internal clients and print vendors.
Greenheart International
Creative Design Intern
May 2018 – September 2018
Orchestrated a campaign pitch – designed the invitation and social media content for annual fundraiser.
Assisted with event photography.
Created a new style guide.
Skills
Fluent
Spanish
Proficient
Adobe Creative Suite
Sketch/Figma
DSLR Photography
2D Illustration
Google Suite
Clients
HanesMcLaren
3.1 Phillip Lim
Canfor
People Corp
CSAA Insurance
Unilock
Greenheart Int.
Atturo
The Mather Group